The State of Technical SEO Report 2023, released by Aira and the Women of Tech community, offers valuable insights into the current state of technical SEO. The report is based on a survey of over 1,000 SEO professionals and covers a wide range of topics, including:
- Common technical SEO issues
- Technical SEO tools and platforms
- Technical SEO careers
- The future of technical SEO
Common Technical SEO Issues
The report found that the most common technical SEO issues are:
- Mobile-friendliness issues
- Site speed issues
- Structured data issues
- Crawl accessibility issues
- Security issues
These issues can have a major impact on a website’s search engine rankings. For example, a website that is not mobile-friendly is likely to rank lower in Google’s search results for mobile users.
Technical SEO Tools and Platforms
The report also found that the most popular technical SEO tools and platforms are:
- Google Search Console
- Screaming Frog SEO Spider
These tools and platforms can help SEOs identify and fix technical SEO issues.
Technical SEO Careers
The report found that there is a high demand for technical SEO professionals. This is due to the increasing importance of technical SEO in today’s search landscape.
The report also found that the most important skills for technical SEO professionals are:
- Data analysis
- HTML and CSS
The Future of Technical SEO
The report found that the future of technical SEO is bright. Technical SEO is becoming increasingly important as search engines become more sophisticated.
The report also found that the following trends are likely to shape the future of technical SEO:
- The rise of AI and machine learning
- The increasing importance of data
- The need for more user-friendly technical SEO tools
The State of Technical SEO Report 2023 is a valuable resource for SEOs of all levels of experience. The report provides insights into the current state of technical SEO and the future of the field.
I hope this article has been informative. If you have any questions, please feel free to leave a comment below.
Additional SEO Tips
In addition to the insights from the State of Technical SEO Report 2023, here are some additional tips for SEO success:
- Create high-quality content that is relevant to your target audience.
- Build backlinks to your website from high-quality websites.
- Optimize your website for mobile users.
- Use social media to promote your website.
- Track your results and make adjustments to your SEO strategy as needed.
By following these tips, you can improve your website’s search engine rankings and attract more visitors.